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TrueCar Bolsters Dealer Outreach With New VP

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Santa Monica-based TrueCar said Friday that it has hired a new Vice President, Dealer Development, to bolster its efforts to retain and grow its network of dealer partners. The firm said it has hired Ken Potter, most recently VP and General Manager at Automotive for Internet Brands, to the new position.

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Interview with Dave Fink and Jonathan Neddenriep, Postie

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Jonathan Neddenriep: Instead of having to go out and negotiate print contracts and acquire your own paper, and for many people in the past even go out and buy your own ink, all these crazy things digital marketers never have to think of, we have a network of printers across the U.S., We were working on a portfolio of consumer Internet brands.

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