More investors are betting on virtual influencers like Lil Miquela
TechCrunch LA
JANUARY 14, 2019
“The way I look at it… a lot of it is going to be like any kind of content studio,” says Peter Rojas, a partner at the New York investment firm Betaworks Ventures. “We understand how much money you can make from the IP. ” Los Angeles-based Brud is by far the most established of this new breed in the U.S.
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