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OpenX Launches New Product

socalTECH

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. openx mobile advertising auction network server'

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

We''re proud to announce the Socaltech 50 , our list of the 50, up-and-coming people in Southern California''s technology ecosystem. So, without further ado, here''s the list of this year''s 2013 Socaltech 50 : Basil Abifaker , Transaction Wireless (San Diego, digital gift cards). Tim Cadogan , OpenX (Pasadena, advertising).

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OpenX Gets $20M From SAP, Others

socalTECH

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. Global Investment, Inc., The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software.

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OpenX Launches In Japan

socalTECH

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Interview with Evan Rifkin, Burstly

socalTECH

Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. Ad networks were springing up, but there was no infrastructure to power them. Our space is pretty young.

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