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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). Isaac Garcia , Central Desktop (Pasadena, software). John Jersin , Connectifier (Newport Beach, recruiting software). Jason Koch , Telogis (Irvine, fleet tracking software).

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Interview with Steve Pelletier, FatTail

socalTECH

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). How does your solution fit with the many automated tools and ad networks out there? Your sales team can sell more inventory directly, which means less to networks.

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Interview with Ross Levinsohn, Velocity Interactive Group

socalTECH

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market. Thanks for the interview.