Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

OCTOBER 19, 2009

I had seen many cycles and decided that since I was going to do it all over again I should write about it. I decided to write about my experience and to be blunt. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. That changed very quickly. Tempus Fugit.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Both Sides of the Table

OCTOBER 29, 2009

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful.

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. All these models start with the advertiser choosing the right search keywords to match user searches. Campaign setup and ad copy writing. Keyword research and budget forecasting.

Paid Search 90

Paid Search PPC Organization SEO 90