Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.
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InfoChachkie
JUNE 9, 2011
However, from my understanding you might actually be the largest consumer website using "semantic web" technology – can you explain how that works? “In If someone is investing in me and my idea, I simply don’t want to let them down. The single largest source of growth is organic search.
Both Sides of the Table
OCTOBER 29, 2009
was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful.
Startup Professionals Musings
MARCH 23, 2013
It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. All these models start with the advertiser choosing the right search keywords to match user searches. The display side is called pay per action (PPA) or pay per lead (PPL).
Both Sides of the Table
OCTOBER 19, 2009
The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Web service architecture that provides a content management platform for the Internet. I later learned that they were a spin out from an investment bank. We have invested heavily in this.
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