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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

As an entrepreneur and startup investor, I have helped create companies which achieved two IPOs which collectively raised over $100 million, as well as two acquisitions which totaled $385 million. “Learn from the mistakes of others. You can’t live long enough to make them all yourself.”. Entrepreneurship is best learned experientially.

Startup 242
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. It does not happen.

Customer 164