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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. If we had a blogging platform then, we would have been blogging. Here''s how they pulled it off. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles!

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 This is the same with competing activity streams in various social networks.

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Streaming media. Social media. Social networking. Social games. Just this year, Q2 investments in SoCal and New England were virtually the same, with $838 million and $843 million invested respectively, according to PricewaterhouseCoopers MoneyTree Report. Publisher Platform (P3). Newsletters.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. encouraging an open platform where 3rd parties can make lots of money]. Yes, social networks of 2010 have much better usability, have better developed 3rd-party platforms and many more people are connected. [cheap accessible digital hardware]. They looked unstoppable.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

I know that I have not yet earned these kudos based on investment returns (although my partners have. I chose it because I thought it would represent who I am – mostly an entrepreneur but somebody with investment chops. First, you’ll need a platform. Importantly, they’re more social. accessibility.

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The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. « Open mobile platforms and Facebook developer refugees. as you go.

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