socalTECH
APRIL 5, 2011
Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.
L.A. Business Journal
APRIL 24, 2017
Upfront Ventures Joins Jeff Skoll, Paul Allen Investing Arms in $119M Sale of TrueCar Shares, Disney says more than 160 stations signed up for its clearinghouse, and The New York Times launches content and crossword puzzle on Snapchat.
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Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. Company plans to use the capital to build out sales and marketing and r&d. -a Spread through word-of-mouth as the company has no sales team, all engineers. Investing much of new cash to build presence in Android platform. And it carries no inventory.
Both Sides of the Table
MARCH 12, 2013
Greg was the CMO at HauteLook from the early days all the way through growing the business to 12 million registered users and far in excess of $200 million in annual sales. Like any firm we of course invest in the San Francisco Bay Area where 33% of my personal boards are. We knew he had to be an investment partner.
Both Sides of the Table
APRIL 4, 2011
Revenue metrics are one of the first things I ask for from the startups in which I invest. 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). Revenue Metrics. I like to think of revenue drivers.
socalTECH
AUGUST 4, 2011
Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. That's important, because it allows marketers to re-invest and give credit to that marketing event, so they can buy more of it and get more customers.
Both Sides of the Table
MARCH 17, 2010
LA generally doesn’t have an appetite for this kind of investment at early stages. You can hire a talented head of marketing, business development, technology and sales. You need to for conferences, business development and often for sales. LA investors are more pragmatic. So it’s always a trade-off.
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