Both Sides of the Table

JANUARY 12, 2014

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Everything we were taught pre-Internet is still relevant.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. Are you thematic in your investing or entrepreneur focused? (11:40-14:15). In 2003 one of their first investments was Qiigo, Mike Yavondite’s company.

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. You can’t build a brand on YouTube. I think most arguments miss the mark. post-script.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JULY 24, 2015

I see too many investor pitches, and even executive summaries that ramble on for many pages without a clear message. Investors invest in people as much as the idea. Each can be linked directly into your site domain name for maximum SEO impact. Develop an efficient and effective writing style. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. So common are founder tensions that my intervening is a weekly occurrence and it’s so common that if I ever write about it I’m sure that instantly every company I’ve invested in and every company in which I’ve been an informal advisor thinks I must be writing about them.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a couple of years ago with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. In summary, I see a historic shift taking place in the world today. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

OCTOBER 3, 2012

In a recent book by business technologies guru Joe Wozny, “ The Digital Dollar: Sustainable Strategies for Online Success ,” I found a good summary of the top strategies, with some practical advice on how to implement them: Understand what’s in a name on the Internet. You have to be found and favored by search engines. Search engines.

Startup 96

Startup Social Media Content Paid Search 96