InfoChachkie
APRIL 20, 2015
A version of this article previously appeared in the Wall Street Journal. This is the approach many startups take when they communicate their story to the market. This is the approach many startups take when they communicate their story to the market. Sound crazy? PR agencies are expensive versions of Cyrano de Bergerac.
InfoChachkie
AUGUST 26, 2013
A version of this article previously appeared in The Wall Street Journal. A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. Rely On A Public Relations Agency.
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Startup Professionals Musings
JANUARY 20, 2016
If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe. Factor in all the cost elements.
Startup Professionals Musings
AUGUST 8, 2014
If you have a software development background like mine, Im sure you often get questions about when to outsource, versus building the solution in-house. Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe. Factor in all the cost elements.
Frank Addante
MAY 12, 2007
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► October (1) New Video! .
Tech Zulu Event
SEPTEMBER 1, 2011
Scaling thru Outsourcing. Journalism: How to Talk to Your Audience Again. Marketing: Beyond the Buzzword: Reality of Direct-to-Fan (TopSpin, PledgeMusic, etc.). Funding: The New Indie: BONA FIDE film. Startups: Demystifying the PR Process for the Lean Startup (Symphony PR). Moral Psychology and Big Data Singularity.
Frank Addante
MARCH 26, 2007
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► October (1) New Video! .
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