Marketing Media Patents SpaceX 
Startup Professionals Musings
JANUARY 31, 2020
The simple solution I recommend to inventors is to find a partner who can focus on business and marketing, while you focus on technology. Understanding what drives customers to buy, in different market segments and cultures, is usually just as challenging as creating and combining technology to deliver function.
Startup Professionals Musings
OCTOBER 19, 2015
That’s why I recommend that they find a co-founder who loves business challenges, including marketing and finance. Business people know how to downplay the technology and market the value of the solution. Marketing is a necessary evil to mask poor technology. The right marketing efforts can cost as much as the technology.
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Both Sides of the Table
OCTOBER 8, 2014
If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.
Both Sides of the Table
NOVEMBER 5, 2014
I told her that I believed America’s best asset – driven initially from software innovation mindset in the San Francisco Bay Area and media innovation driven from Los Angeles – was our willingness to accept failure. We checked patents. What about competing patents. And that is what we’ll do.”
SoCal Delicious
SEPTEMBER 19, 2012
In a recent interview, Goldenberg stated that the online apparel market was a “bigger than $100 billion” business and that his company and others like it were poised to “take market share from traditional retailers”. Given Goldenberg’s Internet marketing prowess, I’m sure JustFab will continue to shape online retail for years to come.
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