Remove Marketing Remove Mentor Remove Metrics Remove Sales
article thumbnail

10 Obstacles To Creative Responses For Market Growth

Startup Professionals Musings

In my experience as a mentor, I find that keeping creative thinking in the balance is a challenge for every startup, due to the natural employee tendency to resist change. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Tricked by recency. Failure to learn.

Marketing 119
article thumbnail

6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.

Marketing 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. You may be a product expert, but have little experience with running a business, or marketing, or sales. Communicate and market your solution to the max. Marketing should begin even at the idea stage.

Startup 162
article thumbnail

6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Pivot early, as required, to tune your features and marketing to meet the market and technical realities.

article thumbnail

5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Waiting until you have something to sell before bringing on a sales and operations staff.

article thumbnail

8 Startup Excesses Which Will Jeopardize The Business

Startup Professionals Musings

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. For market changing products, build first a minimally viable product (MVP), and never build products for sale until you have real orders in hand. Bottlenecks to team productivity.

Startup 161
article thumbnail

How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.