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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? What about reporting and moderation? How can we leverage AI to get our product to market faster? Free trials?

Develop 520
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New software lets marketers better leverage social media influencers

StartUp Beat

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

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Nowadays puts its spin on plant-based nuggets

TechCrunch LA

Scale is always a factor when it comes to making foods like this, and Elder confirms what we have also tried to ascertain with our reporting — that many companies have not achieved scale yet. He believes Nowadays has not only cracked the code on food that consumers want and like, but also on the supply side by partnering with Standard Meat.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country.

Customer 100
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

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Startup CTO or Developer

SoCal CTO

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. I provided a whole set of questions that I go through with founders before Startup Software Development – Do Your Homework Before You Develop Anything. What options do we have?

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It’s Morning in Venture Capital

Both Sides of the Table

The most recent report to weigh in on the troubles of the industry was produced by the esteemed Kauffman Foundation. Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. Thank you, Aaron Sorkin!