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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

As brick-and-mortar businesses closed and re-opened at limited capacity, our team of digital marketing strategists updated hours on more than 1.3 Nick helped orchestrate the successful sale of the company to Velocify partner and leading cloud-based platform provider for the mortgage finance industry, Ellie Mae.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Page 1: Market Size. $3 My blog was wiped out. I was wrong.