Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
socalTECH
DECEMBER 28, 2020
As brick-and-mortar businesses closed and re-opened at limited capacity, our team of digital marketing strategists updated hours on more than 1.3 Nick helped orchestrate the successful sale of the company to Velocify partner and leading cloud-based platform provider for the mortgage finance industry, Ellie Mae.
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Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.
Both Sides of the Table
OCTOBER 19, 2009
After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Page 1: Market Size. $3 My blog was wiped out. I was wrong.
Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Both have the same end goal of getting people to your website. Campaign setup and ad copy writing.
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