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Concerns Keeping You From Social Media

Tech Coast Venture Network

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. There are different resources that can help you figure out what social media is all about. Every platform is has its unique selling proposition.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). Traditional media companies published their stories on the web. So what do we mean by in-stream advertising?

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