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The Trade Desk Snags Marketing Chief From eBay

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Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. Kirschner was most recently CMO of eBay Enterprise, and also previousl y has been CMO of Rakuten. Kirschner will be based out of The Trade Desk's New York offices.

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The Trade Desk Partners With TikTok In Asia Pacific

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Ventura-based advertising exchange The Trade Desk and mobile video app developer TikTok are in a new, advertising partnership covering Asia Pacific markets, the two said this morning. According to the two, the partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform.

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The Trade Desk Offers Up Free Courses

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Ventura-based online advertising exchange The Trade Desk says it will offer up free access to its digital advertising courseware until the end of 2020, allowing everyone from advertising industry professionals to those looking to build the required skills to enter the field. READ MORE>>.

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The Trade Desk Launches In China

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Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

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GumGum, Trade Desk Partner On Ad Integration

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Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market.

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GumGum, Trade Desk Partner On AdIntegration

socalTECH

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market.

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Reflections on 2019: Greg Monterrosa, Startup Community Leader

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I am now working towards the expansion of my startup community-building efforts in other parts of Los Angeles and Ventura County. Most interesting will have to be TikTok; its becoming a force to be reckoned with to reach an engaged audience in the marketing and influencer world. This year was a year of impact for me.

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