InfoChachkie

MAY 23, 2011

Marketers have long known that people are drawn to exclusivity. Unfortunately, many Big Dumb Companies (BDCs) assume they must unfairly skew the market in their favor by precluding you from freely working with anyone you choose. As such, deals are not exclusive, they are excludesive. De Facto Competitor Avoidance.

Technical Review 183

Technical Review Marketing Sales Competition 183

InfoChachkie

MAY 16, 2011

1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Thus, I will recruit independent distributors and they will sell my new and innovative products on my behalf. 4) Perform China Syndrome Market Analysis. 3) Attempt To License An Idea.

Startup 242

Startup Outsource Development Outsource Sales 242

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. Exclusivity – As noted in Excludesivity , startups should avoid entering into exclusive arrangements.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

InfoChachkie

MAY 19, 2011

Although necessary, “stepping stone” approach of initially utilizing smaller VARs to enter new geographic markets can become problematic as your business grows, because large VARs often demand uncontested, broad, multi-country coverage. Underestimate this risk at your peril. Do Not Agree to Bundling Without a Minimum Price.

Outsource Development 193

Outsource Development IP Technical Review Entrepreneur 193