Marketing RSS Sales Social Media 
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.
InfoChachkie
DECEMBER 10, 2012
If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". Although social media news sites can be effective market validation tools, they are not without their downsides. Never ask a tech community for feedback when your true intent is to close a sale.
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Startup Professionals Musings
AUGUST 16, 2012
This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers.
InfoChachkie
JUNE 3, 2013
Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". As John noted at the conclusion of his talk, "The book did help us increase sales.
Startup Professionals Musings
MAY 18, 2011
This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers.
Startup Professionals Musings
APRIL 16, 2010
This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers.
Both Sides of the Table
MARCH 8, 2010
I guess let’s file this under sales & marketing advice. Much of my traffic is through referring websites and/or social media. That way people who want to get your blog by RSS and/or email can do so. I recently wrote a piece for Mashable on how to create a company blog. Some search. I was an entrepreneur.
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