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Using Social Media To Deal With Customer Trolls

InfoChachkie

Clearly, the relative degree of informality should be consistent with your company''s marketing "voice." Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged. Tige Young''s social media missives. Share and Enjoy.

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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021.

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Four Recruiting Lessons From Grandpa

InfoChachkie

The following guest post is from Eric Gaydos, Buzz Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Eric on Twitter at [link]. Share and Enjoy.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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Entrepreneurs: Are You an Olympic Athlete or a Spectator?

InfoChachkie

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. The conference ends with the Champion Awards Dinner.

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How brain-amputated developers created the social media plague

SoCal Delicious

Shortcut: sebastian-x.com Blog About Blogroll Links How brain-amputated developers created the social media plague Posted on 12 January, 2010 The bot playground commonly refered to as “social media&# is responsible for shitloads of absurd cretinism. Twitter is actually turning into crap by this bot game.

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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". Although social media news sites can be effective market validation tools, they are not without their downsides. to actionable user feedback, "Just went through the demo. You definitely have a nice start.

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