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With Greathouse Comes Great Responsibility

InfoChachkie

The following guest post is from some of my former UC Santa Barbara students. Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. Fall quarter of Sr. Fall quarter of Sr. Along with taking Sr.

Class 231
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. By: Seth Epstein.

Marketing 230
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The 12 Laws Of Entrepreneurial Power

InfoChachkie

A number of my UC Santa Barbara entrepreneurial students have asked my opinion of Robert Greene''s The 48 Laws Of Power , prompting me to check it out. 3) Law 8 - Make Other People Come To You – Use Bait If Necessary. Don''t let the market define your venture, its culture or its go-to-market strategy.

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George Powell – Doing Well By Having Fun

InfoChachkie

I am always on the lookout for inspiring entrepreneurs who have leveraged their passions into healthy livelihoods as they serve as instructive role models for my UC Santa Barbara entrepreneurial students. John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one.

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