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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Getting customer attention often takes more innovation today than solving the tough technical problems.

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Business Complexity Goes Up Dramatically As You Scale

Startup Professionals Musings

Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout.

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Interview with Julie Novack, PartySlate

socalTECH

Unlike Yelp and listings sites that are focused on user-generated reviews or things like that, we're really a portfolio sharing site, and a tool of professionals. He and I connected, and walked through PartySlate and what we were doing, and he immediately said he wanted to invest and become an advisor to the company. He's based in LA.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

As a self-made entrepreneur and former chairman of Diamond Resorts International, he asserts that the five biggest companies by market value today, Google, Facebook, Microsoft, Amazon, and Apple, aren’t really tech, but hospitality companies.

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8 Career Advancement Principles Of Ownership Thinking

Startup Professionals Musings

Steve Jobs started his technical career creating circuit boards at Atari, before joining Steve Wozniak to build personal computers in his garage. I advise owners that they have to know when to give up a business, as well as when to buy one. Realize that your growth is related to business success. Accept and capitalize on change.

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Roping in the Legal Eagles

InfoChachkie

Like most mature markets, the legal profession is highly segmented with respect to the services provided and markets served. Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. Even so, the majority of firms focus on servicing well-established BDC’s. but They Make Great Guard Dogs.

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The Power of “In Person” – Why Distributed Teams are Less Effective

Both Sides of the Table

In the era of Skype, web conferencing tools and collaboration software conventional wisdom says that distributed startup teams can be just as effective as those that are in person. The CEO weighs in with his perspectives, the head of product management disputes his conclusions and the marketing VP has a different take.