Startup Professionals Musings

DECEMBER 13, 2019

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Be a miser with contract services and facilities. Use social media for early marketing. Social media is not rocket science. Getting a sales contract before manufacturing inventory. Desperate entrepreneurs lose their leverage and die young.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Be a miser with contract services and facilities. Use social media for early marketing. Social media is not rocket science. Getting a sales contract before manufacturing inventory. Desperate entrepreneurs lose their leverage and die young.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Always test the relationship before signing a contract.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 4, 2020

For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. Define success metrics, and measure progress regularly. Focus on communication and responsibility assignment.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

socalTECH

JUNE 15, 2017

Our interview this morning is with Milana Rabkin , co-founder of Stem , a new startup which is developing a financial application which helps musicians and other content creators automate payments to members of their creative team. I was a digital media agent at the United Talent Agency for five years, prior to founding Stem.

Startup 140

Startup Content Metrics Platform 140

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Be a miser with contract services and facilities. Use social media for early marketing. Social media is not rocket science. Getting a sales contract before manufacturing inventory. Desperate entrepreneurs lose their leverage and die young.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89