Media Metrics Social Media Software 
socalTECH
MAY 10, 2013
We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter?
StartUp Beat
NOVEMBER 14, 2017
While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.
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Startup Professionals Musings
MARCH 8, 2017
If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.
Startup Professionals Musings
APRIL 7, 2021
All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.
Both Sides of the Table
NOVEMBER 27, 2011
what is the importance of social media? what is wrong with today’s social media? 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. 41:00 Transitioning from software to writing. 48:30 Vanity metrics. Little money.
Startup Professionals Musings
MAY 14, 2023
Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. Tackling most of the support tasks yourself.
TechEmpower
NOVEMBER 13, 2023
This isn’t just our opinion - our startup metrics prove it! To get to what’s right for you, you need a tech partner with a deep understanding of your business needs, software development experience, data engineering skills and AI expertise. Everyone struggles with empty text boxes. It means wasted advertising spend and lost goodwill.
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