Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JANUARY 12, 2014

It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. AdReady – Develops software tools and management platform that assists content publishers and ad agencies with the creation of display ads. OTHER DEALS. Rumored to be appox. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285