socalTECH
MARCH 21, 2016
Santa Monica-based TrueCar has begun ranking vehicles, based on how well their values hold up in the pre-owned vehicle market, through an annual "TrueCare Pre-Owned Value Awards" program, the company said over the weekend.
Both Sides of the Table
JULY 1, 2010
He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. The consumer product they’ve created is called TrueCar.
socalTECH
NOVEMBER 7, 2011
Tara Weingarten: We had no metrics when we started, and even now, we had a big week with 1900 uniques on one day. You've also got a deal with TrueCar, correct? We did a bunch of research into services like TrueCar, and how they presented things, played with those services, and so on. How did you manage that?
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