Startup Professionals Musings
DECEMBER 7, 2022
Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Real growth always requires real marketing.
SoCal CTO
MARCH 11, 2010
Instead, give me the details on how you’re going to make your sales, and to whom, on the first day, the first quarter, and the first year. Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense. Give me granularity. Great stuff!
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Startup Professionals Musings
MARCH 9, 2020
Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Real growth always requires real marketing.
Startup Professionals Musings
MAY 14, 2023
Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.
Startup Professionals Musings
AUGUST 19, 2020
Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.
Startup Professionals Musings
SEPTEMBER 29, 2018
Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.
Startup Professionals Musings
JULY 29, 2016
Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Real growth always requires real marketing.
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