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Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.
The consumer product they’ve created is called TrueCar. And finally, Scott demonstrated his internal management tool for managing the metrics of his business. While Zag is not a dealer if you measured it in terms of cars sold it would be in the top 5 auto dealers in the country. And it carries no inventory. It’s awesome.
Santa Monica-based TrueCar has begun ranking vehicles, based on how well their values hold up in the pre-owned vehicle market, through an annual "TrueCare Pre-Owned Value Awards" program, the company said over the weekend.
The winners--who were announced Thursday evening at an awards event which was the culmination of the two day conference--were Silver Push (Hang Ten Award); Ninja Metrics (Impact Zone); Omaze (Party Wave); Epoxy (Point Break Award); ShipHawk (Sand Dollar) and Gsound (Switch Foot Award).
Tara Weingarten: We had no metrics when we started, and even now, we had a big week with 1900 uniques on one day. You've also got a deal with TrueCar, correct? We did a bunch of research into services like TrueCar, and how they presented things, played with those services, and so on. How did you manage that?
Presenting companies included: Add This, Cognitive Networks, TrueCar, Trunk Club, Invidi, ID.me, Datacratic, BeyondCORE, ParkMe and many more. Ninja Metrics. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Hitesh Chawla, CEO. Silver Push.
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