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Los Angeles-based TrueCar , the online car pricing site run by Scott Painter, said today that it has launched a mobile version of its site. According to the company, the new site runs on Apple iPhone, BlackBerry, and other web-enabled mobile devices. TrueCar is a spinout of Zag Automotive, which is also run by Painter.
The consumer product they’ve created is called TrueCar. Analytics also extend to iPhone and web apps using Facebook Connect. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. And it carries no inventory.
Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. On each subsequent meeting I’d learn a little bit more.
Over the past decade we’ve had high-profile exits at many companies that pioneered monetization techniques now used across the web including Commission Junction, Value Click, ShopZilla, Price Grabber, LowerMyBills and a newer breed including Invoca, Burstly, Shift, Rubicon Project, Gravity, Convertro, Retention Science and so forth.
They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. If you have multiple versions of your product, how many are web vs. mobile?
Truly a sight to see, TrueCar brings L.E.D. Utilizing technological innovations spun out of the renowned MIT Media Labs and visual artistry by GMUNK , TrueCar is melding the company’s data analysis and visualization abilities with new, entertainment technology. The TrueCar L.E.D. “TrueCar L.E.D.
In San Diego you have Qualcomm so an entire mobile industry has been spawned. That sets us up nicely for the next phase of the web. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners). Each of these companies exited for more than $500 million and several north of $1 billion.
For example, if you’re looking to approach Kleiner Perkins it’s worth knowing that my friend Matt Murphy runs their iFund and therefore is the in-house expert on all things mobile. He knows the history of all of the payment gateways, mobile payment platforms, credit offerings, remittance companies, etc. Press the flesh.
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