article thumbnail

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

It’s a Netflix for business cards and receipts. As a last resort I outsourced and actually hired someone in India to remotely log into my computer during the night and correct all the errors from the scanned cards, which my in house team had processed earlier in the day. Now study the event organizer. What are their interests?

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. Some might be from banner ads and others may arise from an email campaign. . In most cases, the advertiser only pays per valid registration obtained.

Customer 164