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Why Hollywood is Joining the Video On-Demand Market

Tech.Co

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. VOD pretty much started out as cable TV and then morphed into hundreds of millions of people globally streaming their favorite movies and shows onto handheld devices. For example, Warner Bros.

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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. CTR meaning for every 1,000 ads that are served up only 2 people click on them. CTR meaning for every 1,000 ads that are served up only 2 people click on them. Banner Ads. I guess from there we had nowhere to go but down. Holy Shiitake !

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. What usually happens, is there's a barrage of poorly targeted ads leading up to opening weekend, and it drives downhill from there.

Hollywood 256
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The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

” while watching the screen and registering nothing. So Sean starts at the beginning and discusses where Vidzey’s concept came from. I’m staring at my screen, and there they were. ” Article 1 discussed the digital revolution and how companies like Netflix and Hulu were taking over. I believe this.

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Filmzu: Find, Connect and Create New Content | Co-Founders Interview Nick Ghirardelli and Rupert Ralston

Tech Zulu Event

Nick and Rupert got in touch with TechZulu to talk about Filmzu, the entertainment business, and startups. TechZulu: Where did the idea of Filmzu start? Nick Ghirardelli: Filmzu started because we were sick of bad movies getting made and bad content in general. Is it kind of like social media platform?

Content 81
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How I Use Visualization to Drive Creativity

Both Sides of the Table

This applies equally to VCs, startups & big company executives. When I need to give a speech and I’m writing a slide for my deck, I think up the story in my mind that I’m going to tell for this slide. It’s ironic because I believe creativity is the most important success criterion for a startup.

Writing 356
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The Future of Television & The Digital Living Room

Both Sides of the Table

But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. This is where the digital media puck is going. they’ll try to “move up the stack&# and provide some of these services themselves.

Content 386