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Facebook’s Biggest Mistake?

InfoChachkie

Maybe even as big as Netflix’ seemingly permanent mistake of not allowing Netflix subscribers to send a “your friend Arden thought you’d love this movie. Click here to watch it for free” link to their non-Netflix friends. But they’re missing a huge opportunity here. Want to know more about how to avoid a mobile snafu?

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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. As evidenced by the eye-tracking studies – they will remain in the stream.

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What Does it Mean to be American? Why Trump is Just a Blip on the Radar

Both Sides of the Table

Homecoming King @hasanminhaj on @netflix is a brilliant, incisive, cutting look at race & immigration in US. link] And it seems that South Asian comedians are getting some well deserved screen time and recognition these days because amongst my favorite series on television this past year was “Master of None” with Aziz Ansari.

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