article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

If you figure out how to scale a video product inside of Facebook really, really, quickly they’re likely to allow it to happen for a while so they can study the positive & negative impacts on user experiences. It is Blockbuster video in the dawn of Netflix. If you want to succeed you need to study the competitors.

Startup 150
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Some might be from banner ads and others may arise from an email campaign. .

Customer 164