Both Sides of the Table
APRIL 15, 2010
It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Sure, you might search on Twitter.com but how many of you search in Tweetie or UberTwitter often? uh, hello!
Both Sides of the Table
OCTOBER 8, 2014
So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Many of the early winners sold for north of a half a billion dollars.
InfoChachkie
DECEMBER 2, 2009
Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Ideally, such ads should clearly articulate the value proposition including the price.
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