InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. We spent so voraciously because we had a pour and stir business model. I knew that every dollar I spent to acquire a customer resulted in a 4x return. I couldn’t spend money fast enough.

SaaS 100

SaaS Yahoo Advertising Customer 100

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

NOVEMBER 9, 2010

The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. For instance, I recently met a young CEO who had previously founded a company that raised a sizable round at a $30 million pre-money valuation from two large, Bay Area VC funds.

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

InfoChachkie

NOVEMBER 9, 2010

The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. For instance, I recently met a young CEO who had previously founded a company that raised a sizable round at a $30 million pre-money valuation from two large, Bay Area VC funds.

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140