socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

FEBRUARY 5, 2014

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. The question now: which other, big local technology startups are likely to follow Rubicon Project to market?

Legalzoom 157

Legalzoom OpenX SpaceX Southern California 157

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

NOVEMBER 9, 2012

popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. OpenX is profitable, and its ad serving software dominant among online publishers.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

APRIL 1, 2010

We caught up with founder Evan Rifkin --who previously founded and sold TagWorld/Flux to MTVN in November of 2008--to learn more about the startup. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. What is Burstly?

Startup 164

Startup Platform Advertising GRP Partners 164

InfoChachkie

MAY 14, 2012

When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales.

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

JUNE 12, 2010

How did they end up with such an irreverent site and what was their objective? Should you have 7 people doing your seed round and why Ron Conway is the S&P 500 of Venture Capital (this discussion starts at minute 59). Online travel guide that is served up in-stream with restricted data size in the same was as Twitter. -

Venture Capital 217

Venture Capital Capital Metrics Competition 217