Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

For sites displaying the ads, this is called pay per click (PPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

OCTOBER 19, 2009

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Well I am happy to report that it was mostly smooth sailing from there. It seemed that the main discovery mechanism was the “blog roll&# that everybody kept. And covered we did. It all made sense.

Venture Capital 274

Venture Capital Blogging Startup Slides 274