Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

OCTOBER 29, 2009

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). I then remember when Amazon started selling books on the web. That was a kerfuffle too.

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

MARCH 23, 2013

For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Cost per action (CPA). Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

OCTOBER 19, 2009

I had seen many cycles and decided that since I was going to do it all over again I should write about it. I decided to write about my experience and to be blunt. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. That changed very quickly.

Venture Capital 274

Venture Capital Blogging Startup Slides 274