category strategic-planning 
Both Sides of the Table
DECEMBER 13, 2010
During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ). There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. Many “me, too&# companies will perish.
InfoChachkie
DECEMBER 2, 2009
No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Ideally, such ads should clearly articulate the value proposition including the price. It does not happen.
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