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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

China is indelibly an important part of the future of the global technology system. Write things down. I had been competing to win a contract at Thames Water, the largest water company in the UK. They were looking for a collaboration tool to manage all of their large water development projects. Be gracious.

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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

China is indelibly an important part of the future of the global technology system. Write things down. I had been competing to win a contract at Thames Water, the largest water company in the UK. They were looking for a collaboration tool to manage all of their large water development projects. Be gracious.

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Embrace Losing

Both Sides of the Table

I had been competing to win a contract at Thames Water, the largest water company in the UK. They were looking for a collaboration tool to manage all of their large water development projects. The initial contract was worth about $500,000 and the whole value of the contract would have been worth a couple of million over the years.

Startup 151
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Customer also buy social proof because others are acting as strong references. Please call our references.

Sales 316
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ConTraps Part IV – Avoid Exclusion From Future Revenue Opportunities

InfoChachkie

As noted in Contract Traps Entrepreneurs Should Avoid , exclusivity can kill a small company. As noted in Alliances , startups with compelling technologies can often form an alliance of partners around their unique solutions. Once you establish a non-exclusive partnership, you can reference it when other BDCs ask for excludesivity.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Direct Response Email and Newsletters – Although rightfully vilified due to the irresponsible actions of Spammers, targeted, opt-in email lists can be lucrative sources of customers. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign. I was dead wrong.

Customer 164
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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. Value is created through diligent hard work. 8 ) Grant Exclusivity.

Startup 242