article thumbnail

Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Startup 96
article thumbnail

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. Search engines like Google are still the primary method for finding information on the Internet. Content is king of the road.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

When you begin to peel back the onion some surprising data presents itself. He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). LA By The Numbers.

article thumbnail

Ten of Southern California's Top Software Companies

SoCal Delicious

Gravity--headed by former MySpace COO Amit Kapur--developer software which presents, in real time, personalized web pages. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. based on what consumers are most interested in. Jason Lehmbeck, the.

article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Overture (Goto.com).