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Yahoo Deal With Microsoft May Hit Overture

socalTECH

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

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The Search Agency Opens Office In San Francisco

socalTECH

The company said the new office will help support its Bay Area client base, plus provide it with local access to agency representatives at Google and Yahoo. The Search Agency is a provider of search marketing services to clients, providing paid search, SEO, and other services to help its clients.

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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves.

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