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Convertro Launches New Product

socalTECH

The firm gave the example of a Pinterest "pin" of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one "pin". Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

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Search Engine Optimization

SoCal Tech Calendar

Wednesday, October 20, 2010 -- Search Engine Optimization. Back by popular demand, live website reviews to help you learn how the top-ranked website "STARS" earn the highest natural ranking in search. Plus, attendees will learn what kind of future of there will be in search marketing. Techbizconnection.

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Interview with Julie Novack, PartySlate

socalTECH

Unlike Yelp and listings sites that are focused on user-generated reviews or things like that, we're really a portfolio sharing site, and a tool of professionals. He introduced me to Wavemaker, also in LA, and also Halogen Ventures, which is led by Jessie Draper, which invests in women-run technology companies. READ MORE>>.

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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Customer Acquisition Cost / Cost Per Acquisition .

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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Customer Acquisition Cost / Cost Per Acquisition .

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. I was dead wrong.

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