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Julie Schoenfeld On Perfect Market's New Funding

socalTECH

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Journalists are notorious for not wanting to write based on revenues or commercial intersts, or having anyone tell them what to write.

Marketing 232
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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. What we do is kind of interesting, because we provide those two basic services in combination. We manage that competition through an aucton process.

OpenX 242
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Interview with Lynda Weinman and Bruce Heavin, Lynda.com

socalTECH

That's kind of like getting a job at Harvard--the Art Center College of Design, which is in Pasadena, is one of the most respected art colleges in the world. So, I ended up writing that first book, and Bruce helped me with the research, and that was one way we got to know each other before we were even dating. It was going crazy.

Startup 242
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Interview with Al Eisaian, IconApps

socalTECH

For our interview today, we caught up with Al Eisaian , CEO of Pasadena-based IconApps (www.iconapps.com), which is developing mobile applications for the iPhone market. Al Eisaian: We spent all of 2009 doing research with moms, having moms come into our Pasadena office and researching what things they wanted in the app.

Mobile 168
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. And before that he worked years at hedge funds and more broadly in the financial services industry.

Startup 304
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. Yes, long before Yelp or any similar service. His impact has even helped a small country gain admission to the United Nations. All of that are in this week’s episode of This Week in VC. Summary notes, as always, provide below. Overture (Goto.com). They are very hands on.

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Congrats To The Spotlight: LA Tech Winter Presenting Companies at Caltech

Tech Zulu Event

We write and create our own content for the game. Where: Baxter Hall | CalTech 1200 E California Blvd Pasadena, CA 91125. Thousands of organizations have turned to TriNet for human resources, benefits, payroll, workers’ compensation, and strategic human capital services. Event Details. to 10:00 p.m. Price: $25 (Early Bird).

CalTech 91