Both Sides of the Table

JANUARY 19, 2015

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. But not doing basic research makes no sense. Competition.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285