article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. I covered that topic in my Twitter is RSS post. The longer term is even more promising.

article thumbnail

Olympic Lessons for Startup Life

InfoChachkie

The following guest post is from Courtney Englert, Customer Success Intern at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Courtney on Twitter at [link].

Startup 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Refer a friend? Do you need to provide RSS? Platform – are there pre-existing technical platform decisions that must be considered? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Any other kind of viral outreach? Commenting? Moderation?

Develop 396
article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Refer a friend? Do you need to provide RSS? Platform – are there pre-existing technical platform decisions that must be considered? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Any other kind of viral outreach? Commenting? Moderation?

Develop 384
article thumbnail

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers. Sometimes it takes a bold move to get noticed.

Marketing 239
article thumbnail

Should You Blog? (yes, and here’s how …)

Both Sides of the Table

First, you’ll need a platform. Much of my traffic is through referring websites and/or social media. That way people who want to get your blog by RSS and/or email can do so. I’m very particular to Disqus as my commenting platform. When you Tweet you should use a URL shortener tied to an analytics platform.

Blogging 286
article thumbnail

Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

First, you’ll need a platform. It’s much easier to build an audience in social blogging platforms the way you do in Twitter or Facebook. Much of my traffic is through referring websites and/or social media. That way people who want to get your blog by RSS and/or email can do so. I use WordPress.

Blogging 373