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The Trade Desk Launches New Software

socalTECH

Ventura-based The Trade Desk , the real-time bidding and advertising company led by industry veteran Jeff Green, has launched a new version of its platform, the company said this week. The Trade Desk said its new Data Management Platform (DMP) platform includes new features, a new user interface, and integration with other platforms.

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reQall Launches Context-Aware App For Sony Smartwatch

socalTECH

reQall , which develops intelligent assistance software which runs on such platforms as Google Glass, has launched a new app for the Sony SmartWatch, the company said this morning. reQall is led by Rao Machiraju, formerly Principal Scientist at Apple Computer, where he had managed Apple''s Learning Lab research laboratory.

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The Trade Desk Debuts Real Time Bidding On Video Ads

socalTECH

Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now supports display, video, and social advertising. READ MORE>>.

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Streamlining The Sports Recruiting Process with FieldLevel

socalTECH

We spoke with co-founder Brenton Sullivan about the company''s platform, and how it''s hoping to transform the athletic recruiting process. Brenton Sullivan: What we are is a private social network and platform for coaches to connect with each other, to exchange information on athletes. We think it''s really powerful in our platform.

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What I Learned In 2015: Lief Morin, KeyInfo

socalTECH

For today's thoughts, we have Lief Morin , founder and CEO of KeyInfo (www.keyinfo.com), a regional systems integrator which provides compute, storage and networking solutions and professional services for advanced software-defined data centers. KeyInfo has also been a big sponsor for socaltech over the years).