article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

Marketing 389
article thumbnail

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips.

Startup 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do VC Platforms Make Sense?

Both Sides of the Table

We also get leverage because a head of marketing could better manage relationships with the press, with conference organizers, with PR firms, with SEO consultants, etc that can be valuable across many startups. As a starting point you have to realize that investment firms (which a VC is) have management needs. Internal Operations.

article thumbnail

The 7 “Free” Ways to Get Traffic on the Web

Jason Nazar

Referring Traffic / Press. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Referring Traffic / Press. The type of sites that might link into you are blogs, traditional press online, forums or bulleting boards, or content rich sites that are focused on a similar topic.To Search Engines. Social Media.

Web 61
article thumbnail

The 7 Ways to Get Traffic on the Web

Jason Nazar

Referring Traffic / Press. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Referring Traffic / Press - The web is interconnected, and traffic flows among sites that interlink. Track all their online press in major publications such as the WSJ, NYTs, BusinessWeek Online, or more specific trade publications.

Web 62
article thumbnail

5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Just this year, Q2 investments in SoCal and New England were virtually the same, with $838 million and $843 million invested respectively, according to PricewaterhouseCoopers MoneyTree Report. SEO Software. But its also home to the best articles from gamers, developers, and other folks outside of the traditional press.

article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. I’d link to it but it’s behind a paywall.