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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce. READ MORE>>.

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Gannett Co.'s ReachLocal Arm Acquires SweetIQ Analytics

socalTECH

Woodland Hills-based ReachLocal , the digital marketing service now owned by Gannett Co. , said the acquisition will help it accelerate its product roadmap and expand the ReachLocal digital marketing suite of products. SweetIQ's headquarters are in Montreal, Quebec, and it also has a sales office in Irvine.

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ReachLocal Expands To New Zealand

socalTECH

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country.

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ReachLocal Expands In Southeast Asia

socalTECH

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium-sized businesses, is expanding its reach in Southeast Asia. ReachLocal said that Webnatics will provide a trained, dedicated sales force focused on offering up its SMB products and services to local businesses in Singapore.

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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. What's the idea behind the rollout of all these new products, and the expansion beyond the search marketing area?

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

These hits translate into conversions or sales for the advertiser and a commission is paid to the affiliate with CJ taking a piece of the pie. The secret in this game is to start with a product that is viable to the online audience, garner attention from leading affiliates and then turning the traffic into paying customers.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Look beyond California and you have group purchasing (GroupOn in Chicago, LivingSocial in Washington DC), private sales (Gilt Groupe in NY, HauteLook in LA), artisan marketplaces (Etsy in NY), eCommerce (Amazon in Seattle) and on and on. In New York you have access to fashion, media, art and of course, financial services.